# Courage To Say No - Sales Influence Podcast - SIP 609

Page: https://stenobird.com/podcast/sales-influence-podcast-912263/courage-to-say-no-sales-influence-podcast-sip-609
Text version: https://stenobird.com/podcast/sales-influence-podcast-912263/courage-to-say-no-sales-influence-podcast-sip-609.md
Podcast: [Sales Influence Podcast](https://stenobird.com/podcast/sales-influence-podcast-912263)
Published: 2026-02-24T23:00:00+00:00
Episode link: https://salesinfluence.libsyn.com/courage-to-say-no-sales-influence-podcast-sip-609
Audio file: https://traffic.libsyn.com/secure/salesinfluence/courage_to_say_no.m4a?dest-id=410017
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JSON: https://stenobird.com/v1/public/podcasts/sales-influence-podcast-912263/episodes/courage-to-say-no-sales-influence-podcast-sip-609
Duration seconds: 680

## Resource

People often struggle to refuse requests because they prioritize social expectations over their own long-term interests. To combat the habit of making impulsive emotional commitments, he suggests using the phrase "let me think about it" to create necessary decision-making space. This pause allows for a logical evaluation based on four key metrics: time, opportunity cost, financial impact, and physical effort. Antonio argues that by analyzing these factors, professionals can identify when a favor is unreasonable or detrimental to their business goals. If a direct refusal feels too difficult, he recommends offering a manageable alternative, such as a virtual meeting, to satisfy the request without overextending oneself. Ultimately, the source emphasizes that protecting one's schedule is essential for maintaining professional velocity and personal productivity.

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## Transcript

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