# The Why Factor: How to Uncover Your Customer’s True Motivation

Page: https://stenobird.com/podcast/sales-for-the-nigerian-business-person-the-sales-and-marketing-blueprint-27818/the-why-factor-how-to-uncover-your-customer-s-true-motivation
Text version: https://stenobird.com/podcast/sales-for-the-nigerian-business-person-the-sales-and-marketing-blueprint-27818/the-why-factor-how-to-uncover-your-customer-s-true-motivation.md
Podcast: [Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint](https://stenobird.com/podcast/sales-for-the-nigerian-business-person-the-sales-and-marketing-blueprint-27818)
Published: 2026-06-08T11:35:23+00:00
Episode link: https://podcasters.spotify.com/pod/show/tavershima-ayede1/episodes/The-Why-Factor-How-to-Uncover-Your-Customers-True-Motivation-e3kg6nd
Audio file: https://anchor.fm/s/162b3f48/podcast/play/121165997/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-8%2F09f55094-f9dc-8c76-2b21-630327d5f48a.mp3
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Duration seconds: 1828

## Resource

The Why Factor: How to Uncover Your Customer’s True Motivation

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## Transcript

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