# Stop Wasting Ad Budgets (with Michel Lieben from ColdIQ) | Ep. 6

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Text version: https://stenobird.com/podcast/safe-doesn-t-scale-7693846/stop-wasting-ad-budgets-with-michel-lieben-from-coldiq-ep-6.md
Podcast: [Safe Doesn't Scale](https://stenobird.com/podcast/safe-doesn-t-scale-7693846)
Published: 2026-03-19T07:00:00+00:00
Episode link: https://www.limelighthq.com/
Audio file: https://episodes.captivate.fm/episode/271a9bc7-2676-4d20-a9fa-4d05b0c85ec0.mp3
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Duration seconds: 2013

## Resource

AI promised to make B2B go-to-market strategies effortless, but it actually just flooded everyone's inbox with generic noise. As automated outreach scales, buyer trust plummets, leaving marketing teams wondering why their massive volume plays are falling flat. The uncomfortable truth is that the tactics that refuse to scale are the exact ones driving the highest returns. ㅤ David Walsh sits down with Michel Lieben , CEO and Founder of ColdIQ , to dissect what is actually working in modern B2B sales. Michel built a multi-million dollar revenue engine within 31 months by taking a completely contrarian approach to content and outreach. Listeners will walk away with a blueprint for cutting through the automated clutter and building genuine authority. ㅤ Michel brings hard data to the table, proving that 70% of his agency's leads come directly from a highly orchestrated LinkedIn strategy. He shares his exact framework for turning an entire workforce into a localized army of content creators, adding $155K in monthly recurring revenue in a single quarter. He also reveals his unconventional approach to SEO, which involves embedding functional technology right into blog posts. ㅤ Guest Bio Michel Lieben is the Founder and CEO at ColdIQ , a sales prospecting and go-to-market agency that helps B2B organizations build scalable revenue engines. Scaling the agency from zero to over $6 million in Annual Recurring Revenue in just 31 months, Michel heavily leverages a viral content strategy and technical engineering rather than traditional mass outbound methods. He commands an audience of over 65,000 followers on LinkedIn and runs a weekly newsletter delivering sales tech news and tool reviews. Despite running a tech-heavy outbound agency, Michel is a vocal advocate for leading with value…

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## Transcript

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