# Rewarding Employees For LinkedIn Followers Drives 17 Million Impressions (with Niall Ratcliffe from noticed.) | Ep. 8

Page: https://stenobird.com/podcast/safe-doesn-t-scale-7693846/rewarding-employees-for-linkedin-followers-drives-17-million-impressions-with-niall-ratcliffe-from-noticed-ep-8
Text version: https://stenobird.com/podcast/safe-doesn-t-scale-7693846/rewarding-employees-for-linkedin-followers-drives-17-million-impressions-with-niall-ratcliffe-from-noticed-ep-8.md
Podcast: [Safe Doesn't Scale](https://stenobird.com/podcast/safe-doesn-t-scale-7693846)
Published: 2026-04-02T07:00:00+00:00
Episode link: https://www.limelighthq.com/
Audio file: https://episodes.captivate.fm/episode/e032acb9-ae1d-4036-a240-75be022e3503.mp3
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Duration seconds: 1809

## Resource

B2B companies routinely drop tens of thousands of dollars on event booths to reach a tiny fraction of their market. Meanwhile, they completely ignore the platform where millions of decision-makers hang out daily. This massive misallocation of budget happens because marketers get lazy and default to the old playbook instead of adapting to modern attention. ㅤ David Walsh sits down with Niall Ratcliffe to break down how B2B brands can stop wasting money and start driving actual pipeline through LinkedIn. Listeners will walk away with the exact steps to build an organic marketing engine that generates high-intent conversations. Niall has a track record of doing exactly this, having built a six-figure run rate for his agency in just 11 days. ㅤ Niall brings a refreshing, anti-fluff perspective to social selling, treating content strictly as a mechanism to fish for leads rather than chase vanity metrics. He shares the exact incentive structure his small team uses to generate 17 million organic impressions a year without spending a dime on ads. He also opens up about his early realization at 19 years old, watching founders raise eight-figure rounds directly in their direct messages, which pushed him to go all in on the platform. ㅤ Guest Bio Niall Ratcliffe is the CEO and co-founder of noticed. , a B2B marketing agency specializing in creative account-based marketing and LinkedIn strategies. He launched the business with his brother from a spare room in Burnley, hitting a six-figure run rate in under two weeks. Today, the agency works with major brands and is on track to close over a million pounds in sales through LinkedIn alone this year. Niall is also a recognized voice in B2B marketing, ranking in the top one percent of UK creators and writing the highly popular "Growing Vi…

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