# Safe Doesn't Scale Page: https://stenobird.com/podcast/safe-doesn-t-scale-7693846 Text version: https://stenobird.com/podcast/safe-doesn-t-scale-7693846.md RSS feed: https://feeds.captivate.fm/limelight/ Official site: https://www.limelighthq.com/ Author: David Walsh Episodes: 20 ## Resource "What's the ROI?" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't… ## Machine-readable JSON: https://stenobird.com/v1/public/podcasts/safe-doesn-t-scale-7693846 Markdown: https://stenobird.com/podcast/safe-doesn-t-scale-7693846.md ## Episodes - [68% of Executives Say This One Thing Would Make Them Hit Their Numbers (with Sangram Vajre from GTM Partners) | Ep. 19](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/68-of-executives-say-this-one-thing-would-make-them-hit-their-numbers-with-sangram-vajre-from-gtm-partners-ep-19) — 2026-07-09T07:00:00+00:00 - [Your Brand Page Got Deleted. Now What? (with Katie Parkes from Apollo.io) | Ep. 18](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/your-brand-page-got-deleted-now-what-with-katie-parkes-from-apollo-io-ep-18) — 2026-07-02T07:00:00+00:00 - [Everyone's Obsessed With the Wrong Thing in AI Marketing (with Megan Bowen from Refine Labs) | Ep. 17](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/everyone-s-obsessed-with-the-wrong-thing-in-ai-marketing-with-megan-bowen-from-refine-labs-ep-17) — 2026-06-25T07:00:00+00:00 - [The Biggest Risk on LinkedIn Isn't What You Post (with Dani Markovits from Shake Content) | Ep. 16](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/the-biggest-risk-on-linkedin-isn-t-what-you-post-with-dani-markovits-from-shake-content-ep-16) — 2026-06-18T07:00:00+00:00 - [Why Most B2B Influencer Reports Don't Survive a CFO Meeting (with Will Beech and Chris Peters from Moon at Dawn) | Ep. 15](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/why-most-b2b-influencer-reports-don-t-survive-a-cfo-meeting-with-will-beech-and-chris-peters-from-moon-at-dawn-ep-15) — 2026-06-11T07:00:00+00:00 - [$700K in Nine Months: What a B2B Creator Talent Agency Actually Does (with Thibaut Souyris from Sales Creator Collective) | Ep. 14](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/700k-in-nine-months-what-a-b2b-creator-talent-agency-actually-does-with-thibaut-souyris-from-sales-creator-collective-ep-14) — 2026-06-04T07:00:00+00:00 - [A Year of Work in Seven Days (with Chris Walker from Encoded) | Ep. 13](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/a-year-of-work-in-seven-days-with-chris-walker-from-encoded-ep-13) — 2026-05-28T07:00:00+00:00 - [Why Adam Robinson Prices RB2B Below His Competitors' Cost of Acquisition (with Adam Robinson from RB2B) | Ep. 12](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/why-adam-robinson-prices-rb2b-below-his-competitors-cost-of-acquisition-with-adam-robinson-from-rb2b-ep-12) — 2026-05-21T07:00:00+00:00 - [Vibe Coded in a Day: Why Brand Is the Last Moat in B2B (with AJ Eckstein from Creator Match) | Ep. 11](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/vibe-coded-in-a-day-why-brand-is-the-last-moat-in-b2b-with-aj-eckstein-from-creator-match-ep-11) — 2026-05-07T07:00:00+00:00 - [Nobody Gives a Shit About Your Post (Until They Do) (with Shoaib Ahmed from Limelight) | Ep. 10](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/nobody-gives-a-shit-about-your-post-until-they-do-with-shoaib-ahmed-from-limelight-ep-10) — 2026-04-30T07:00:00+00:00 - [Booking Out SDR Calendars For Three Months Post-Stealth (with Bruno Basic from Dual Entry) | Ep. 9](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/booking-out-sdr-calendars-for-three-months-post-stealth-with-bruno-basic-from-dual-entry-ep-9) — 2026-04-09T07:00:00+00:00 - [Rewarding Employees For LinkedIn Followers Drives 17 Million Impressions (with Niall Ratcliffe from noticed.) | Ep. 8](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/rewarding-employees-for-linkedin-followers-drives-17-million-impressions-with-niall-ratcliffe-from-noticed-ep-8) — 2026-04-02T07:00:00+00:00 - [Drop The Learn More Button (with Casey Hill from DoWhatWorks) | Ep. 7](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/drop-the-learn-more-button-with-casey-hill-from-dowhatworks-ep-7) — 2026-03-27T07:00:00+00:00 - [Stop Wasting Ad Budgets (with Michel Lieben from ColdIQ) | Ep. 6](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/stop-wasting-ad-budgets-with-michel-lieben-from-coldiq-ep-6) — 2026-03-19T07:00:00+00:00 - [STOP Running 30-Day Tests: The Case for Quarterly Contracts (with Justin Levy from ZoomInfo) | Ep. 5](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/stop-running-30-day-tests-the-case-for-quarterly-contracts-with-justin-levy-from-zoominfo-ep-5) — 2026-03-12T07:00:00+00:00 - [GEO Is What SEO Was in 2005 🚀 The Window Is Open Right Now (with Jason Patel from OpenForge AI) | Ep. 4](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/geo-is-what-seo-was-in-2005-the-window-is-open-right-now-with-jason-patel-from-openforge-ai-ep-4) — 2026-03-05T07:00:00+00:00 - [The LinkedIn Algorithm Changed. Most Brands Have No Idea. (with Mark P. Jung, Known) | Ep. 3](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/the-linkedin-algorithm-changed-most-brands-have-no-idea-with-mark-p-jung-known-ep-3) — 2026-02-26T07:00:00+00:00 - [How a Negative Comment Drove Our Highest MQLs (with Laura Erdem from Dreamdata) | Ep. 2](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/how-a-negative-comment-drove-our-highest-mqls-with-laura-erdem-from-dreamdata-ep-2) — 2026-02-19T07:00:00+00:00 - [Why "Safe" Marketing Kills More Campaigns Than Bad Execution | Ep. 1](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/why-safe-marketing-kills-more-campaigns-than-bad-execution-ep-1) — 2026-02-12T07:00:00+00:00 - [Welcome to Safe Doesn’t Scale](https://stenobird.com/podcast/safe-doesn-t-scale-7693846/welcome-to-safe-doesn-t-scale) — 2026-02-09T07:00:00+00:00 ## Actions Episode pages expose an explicit `request_transcript` action. A page view does not automatically enqueue transcription.