# 320. Why SDV Strategy Needs Application Layer Innovation

Page: https://stenobird.com/podcast/sae-tomorrow-today-355818/320-why-sdv-strategy-needs-application-layer-innovation
Text version: https://stenobird.com/podcast/sae-tomorrow-today-355818/320-why-sdv-strategy-needs-application-layer-innovation.md
Podcast: [SAE Tomorrow Today](https://stenobird.com/podcast/sae-tomorrow-today-355818)
Published: 2026-02-19T13:00:00+00:00
Episode link: https://www.sae.org/tomorrow-today-ep320
Audio file: https://traffic.megaphone.fm/SAE3310227191.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sae-tomorrow-today-355818/episodes/320-why-sdv-strategy-needs-application-layer-innovation
Duration seconds: 1864

## Resource

What’s really holding back software-defined vehicles (SDVs) … and where should automakers shift their focus? Listen in as we sit down with John Wall, President of QNX, to explore how a trusted, safety-certified foundation frees OEMs to innovate faster, collaborate more effectively, and deliver differentiated vehicles. Drawing on insights from the Under the Hood: SDV Developer Report, they unpack why automakers must shift away from maintaining complex, non-differentiating software and focus instead on application-layer innovation to better define brand identity and customer experience. You’ll also learn how QNX is expanding into robotics, healthcare, and industrial automation with its secure, high-performance operating system. Whether you’re fascinated by autonomous cars, collaborative robots, or the future of AI in physical systems, this episode is packed with insights on innovation, safety, and the power of partnerships. We’d love to hear from you. Share your comments, questions and ideas for future topics and guests to podcast@sae.org. Don’t forget to take a moment to follow SAE Tomorrow Today—a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform. Follow SAE on LinkedIn, Instagram, Facebook, X, and YouTube. Follow host Grayson Brulte on LinkedIn, X, and Instagram.

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## Transcript

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