# 314. How AI and Software-Defined Vehicles Are Transforming Automotive Culture

Page: https://stenobird.com/podcast/sae-tomorrow-today-355818/314-how-ai-and-software-defined-vehicles-are-transforming-automotive-culture
Text version: https://stenobird.com/podcast/sae-tomorrow-today-355818/314-how-ai-and-software-defined-vehicles-are-transforming-automotive-culture.md
Podcast: [SAE Tomorrow Today](https://stenobird.com/podcast/sae-tomorrow-today-355818)
Published: 2026-01-08T13:00:00+00:00
Episode link: https://www.sae.org/tomorrow-today-ep314
Audio file: https://traffic.megaphone.fm/SAE6715940818.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sae-tomorrow-today-355818/episodes/314-how-ai-and-software-defined-vehicles-are-transforming-automotive-culture
Duration seconds: 2183

## Resource

The automotive industry is undergoing a major shift — not just toward AI-powered, software-defined vehicles, but also toward a new culture that challenges traditional ways of working. Listen in as we sit down with Amol Gulve, Software-Defined Vehicle and AI Expert, for a candid discussion on why the pace of innovation is both exhilarating and challenging for legacy automakers. Amol breaks down the traditional seven-year vehicle development cycle and why it’s incompatible with an AI-driven world, challenging OEMs to rethink everything from architecture and procurement to culture and org structure. From the future of AI in vehicles to the cultural shifts inside OEMs, you’ll get an inside look at the questions defining the next decade of mobility — and why trust, transparency, and smarter standards will shape the road ahead. We’d love to hear from you. Share your comments, questions and ideas for future topics and guests to podcast@sae.org. Don’t forget to take a moment to follow SAE Tomorrow Today — a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform. Follow SAE on LinkedIn, Instagram, Facebook, Twitter, and YouTube. Follow host Grayson Brulte on LinkedIn, Twitter, and Instagram.

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## Transcript

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