# 12 Steps to Creating an Outcome-based Pricing Plan

Page: https://stenobird.com/podcast/saas-metrics-school-6467825/12-steps-to-creating-an-outcome-based-pricing-plan
Text version: https://stenobird.com/podcast/saas-metrics-school-6467825/12-steps-to-creating-an-outcome-based-pricing-plan.md
Podcast: [SaaS Metrics School](https://stenobird.com/podcast/saas-metrics-school-6467825)
Published: 2026-06-12T12:00:00+00:00
Episode link: https://www.thesaasacademy.com/podcasts/saas-metrics-school/episodes/2149215727
Audio file: https://app.kajabi.com/podcasts/medias/2149215727.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/saas-metrics-school-6467825/episodes/12-steps-to-creating-an-outcome-based-pricing-plan
Duration seconds: 414

## Resource

Everyone says seat-based pricing is dead, but do you actually have an outcome you can charge for? In episode #377, Ben Murray breaks down the 12 steps to building an outcome-based pricing plan, drawn from analyzing real, live outcome-based pricing pages and the fine print buried in their terms and conditions. Outcome pricing is complex to design and even harder for customers to understand: when are they charged, and where is the failure point at which they aren't? For SaaS founders and CFOs weighing a move to outcome- or agentic-AI pricing, getting the unit, success criteria, and spend controls right is the difference between a model customers trust and one that creates budget anxiety and billing disputes. How to decide whether you even have a billable outcome, and why a completed customer result is not the same as an activity. How to define the outcome unit and write success criteria twice, with real examples from Intercom's Fin, Help Scout's AI Answers, and Zendesk's 72-hour resolution window. Why failure forgiveness is a conversion tool, not just billing logic, and how measurement windows protect you from outcomes that unravel later. How to choose your commercial structure, anchor price to labor savings, revenue, or risk avoidance, and plan for the training lag before charges begin. Why spend controls and auditable billing events are non-negotiable, and how to know when outcome pricing is the wrong model entirely. Tune in for the full framework, then grab the deep-dive blog post before you design your next AI pricing plan. Resources Mentioned Ben's blog post: 12 Steps to Creating an Outcome-Based Pricing Plan:  https://www.thesaascfo.com/how-to-build-outcome-based-pricing/

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/saas-metrics-school-6467825/episodes/12-steps-to-creating-an-outcome-based-pricing-plan/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/saas-metrics-school-6467825/12-steps-to-creating-an-outcome-based-pricing-plan.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.