# EP58 - From 300 Hats to UTMB Glory | VÅGA

Page: https://stenobird.com/podcast/runcensored-7134586/ep58-from-300-hats-to-utmb-glory-v-ga
Text version: https://stenobird.com/podcast/runcensored-7134586/ep58-from-300-hats-to-utmb-glory-v-ga.md
Podcast: [RUNcensored](https://stenobird.com/podcast/runcensored-7134586)
Published: 2026-02-03T05:51:00+00:00
Episode link: https://shows.acast.com/runcensored/episodes/ep58runcensored-podcast-ellis-from-vaga
Audio file: https://sphinx.acast.com/p/open/s/6751ae72927df756c17cbd10/e/697230416982fb7698c9e4da/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/runcensored-7134586/episodes/ep58-from-300-hats-to-utmb-glory-v-ga
Duration seconds: 5506

## Resource

From making a handful of hats to Tom Evans winning UTMB in a VÅGA cap. In Part 2 with Ellis Bland, we dig into the real story behind VÅGA – how it started, the risks, the mistakes, and the moments that defined the brand. We talk hustling at races, becoming a fabric-first brand, resisting hype culture, and why making bombproof kit for long days out matters. Ellis shares the full UTMB story with Tom Evans, the Red Bull collaboration, and the exclusive news that VAGA is now producing headwear for Red Bull athletes globally. There’s also honest chat about Brexit, international expansion, grassroots athlete support, and staying local while going global. Unfiltered, honest, and very RUNcensored. #RUNcensored #TrailRunning #UltraRunning #VAGA #RunningPodcast #UTMB #UKRunning RUNcensored Podcast  🎙 The unfiltered running podcast with Gary House & Ben Mounsey — honest chats with athletes, coaches and characters from the world of running. 🌍 Follow us on Instagram: https://www.instagram.com/runcensoredpod 📩 Get in touch: gary@houserunningclub.com Produced by Chris Davies, Eastwood Media www.eastwood-media.co.uk Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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