# SoundCloud CFO Dan Bettes on Marketplace Liquidity, Music, and Forecasting

Page: https://stenobird.com/podcast/run-the-numbers-6739797/soundcloud-cfo-dan-bettes-on-marketplace-liquidity-music-and-forecasting
Text version: https://stenobird.com/podcast/run-the-numbers-6739797/soundcloud-cfo-dan-bettes-on-marketplace-liquidity-music-and-forecasting.md
Podcast: [Run the Numbers](https://stenobird.com/podcast/run-the-numbers-6739797)
Published: 2026-06-15T09:02:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/cjgustafson222/episodes/SoundCloud-CFO-Dan-Bettes-on-Marketplace-Liquidity--Music--and-Forecasting-e3kh1t8
Audio file: https://anchor.fm/s/10e7a9a40/podcast/play/121193832/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-11%2F425974597-44100-2-175ae71258ceb.mp3
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JSON: https://stenobird.com/v1/public/podcasts/run-the-numbers-6739797/episodes/soundcloud-cfo-dan-bettes-on-marketplace-liquidity-music-and-forecasting
Duration seconds: 2447

## Resource

In this episode of Run the Numbers, CJ sits down with Dan Bettes, CFO of SoundCloud, at the New York Stock Exchange. Dan breaks down how SoundCloud operates as a two-sided music marketplace, how he thinks about liquidity between fans and creators, and why great finance leaders need to make forecasting feel owned by the business — SPONSORS: Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run RightRev is an automated revenue recognition platform that lets your product team ship new pricing without asking finance for permission, and your sales team close deals without creating downstream chaos. Check out their free tool at calculator.rightrev.com It scores your rev rec process, shows what's exposing you to risk, and tells you exactly where to focus before it bites you in the rear end. Check it out at https://calculator.rightrev.com Rillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cj EY has been part of Silicon Valley since it was just a valley, helping the most successful names in tech go from startup to exit to megacap. With teams across strategy, tax, audit, and transactions, EY helps you get your financials right early, long before your investors start asking for…

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