# How Strategic CFOs Get It Wrong

Page: https://stenobird.com/podcast/run-the-numbers-6739797/how-strategic-cfos-get-it-wrong
Text version: https://stenobird.com/podcast/run-the-numbers-6739797/how-strategic-cfos-get-it-wrong.md
Podcast: [Run the Numbers](https://stenobird.com/podcast/run-the-numbers-6739797)
Published: 2026-04-09T09:02:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/cjgustafson222/episodes/How-Strategic-CFOs-Get-It-Wrong-e3hkf2l
Audio file: https://anchor.fm/s/10e7a9a40/podcast/play/118159893/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-8%2F421678828-44100-2-4f96dd374c9e7.mp3
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JSON: https://stenobird.com/v1/public/podcasts/run-the-numbers-6739797/episodes/how-strategic-cfos-get-it-wrong
Duration seconds: 3165

## Resource

On this week’s Run the Numbers, CJ sits down with Steve Isom of Bloomerang to break down what a “strategic CFO” really is. They cover the shift from reporting to operating, why customer orgs drive SaaS value, and how AI is reshaping the finance role. — SPONSORS: RightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJ Rillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you’re scaling on an ERP that wasn’t built in the 90s, book a demo at https://www.rillet.com/cj EY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartups SpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com Brex is an intelligent finance platform that combines corporate cards, bui…

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## Transcript

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