# How Confluent’s CFO Runs Planning, Pricing, and Prioritization

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Text version: https://stenobird.com/podcast/run-the-numbers-6739797/how-confluent-s-cfo-runs-planning-pricing-and-prioritization.md
Podcast: [Run the Numbers](https://stenobird.com/podcast/run-the-numbers-6739797)
Published: 2026-06-22T09:02:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/cjgustafson222/episodes/How-Confluents-CFO-Runs-Planning--Pricing--and-Prioritization-e3kneqk
Audio file: https://anchor.fm/s/10e7a9a40/podcast/play/121403668/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-12%2F426041268-44100-2-1b8be7f903336.mp3
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JSON: https://stenobird.com/v1/public/podcasts/run-the-numbers-6739797/episodes/how-confluent-s-cfo-runs-planning-pricing-and-prioritization
Duration seconds: 2654

## Resource

On this episode of Run the Numbers, CJ sits down with Confluent CFO Rohan Sivaram to talk goal setting, prioritization, consumption-based pricing, hybrid zero-based budgeting, and the frameworks finance leaders use to scale companies. Rohan shares why he carries his 12-month goals with him, how he evaluates opportunities through TAM, technology, and team, and why usage-based pricing changes the entire operating model. — SPONSORS: EY has been part of Silicon Valley since it was just a valley, helping the most successful names in tech go from startup to exit to megacap. With teams across strategy, tax, audit, and transactions, EY helps you get your financials right early, long before your investors start asking for it. You build the next big thing, and EY will help you build it right. Learn more at https://www.ey.com/techstartups SpendHound cuts your SaaS and AI spend by up to 30% using real pricing benchmarks across 10,000 vendors, so you always know what fair pricing looks like before your next renewal. Rated #1 on G2 in SaaS spend management, it's free forever for teams up to 1,000 employees. Sign up by June 12th and get $500 just for getting started. Go to https://www.spendhound.com/cj Brex is an intelligent finance platform with AI-powered agents that capture expenses automatically, enforce policy before the spend happens, and close your books in minutes instead of weeks. 35,000+ companies like OpenAI, Coinbase, Anthropic, and DoorDash already run on Brex. It's time to get Brex AF. Learn more at https://www.brex.com/metrics Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get…

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## Transcript

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