# Building Rugby World Cup 2027 with Chris Stanley

Page: https://stenobird.com/podcast/rugby-unity-7315104/building-rugby-world-cup-2027-with-chris-stanley
Text version: https://stenobird.com/podcast/rugby-unity-7315104/building-rugby-world-cup-2027-with-chris-stanley.md
Podcast: [Rugby Unity](https://stenobird.com/podcast/rugby-unity-7315104)
Published: 2026-05-22T05:09:22+00:00
Episode link: https://shows.acast.com/contentrfc/episodes/6a0fe5023bbd73b46e89fc61
Audio file: https://sphinx.acast.com/p/open/s/67b5539aef66dc14d103716d/e/6a0fe5023bbd73b46e89fc61/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/rugby-unity-7315104/episodes/building-rugby-world-cup-2027-with-chris-stanley
Duration seconds: 3317

## Resource

David Pembroke sits down with Rugby World Cup 2027 Managing Director Chris Stanley, the man overseeing planning, operations and delivery across 52 matches, 24 teams, and a tournament running 1 October to 13 November. Stanley walks through how a “pop-up” organisation goes from employee number one to a full-scale event engine, from locking in cities, venues and team base camps to wrangling hotels, flights and hundreds of contracts. They dig into what’s keeping leadership awake: cashflow timing, commercial partners still “waiting to see”, and global uncertainty that could impact travel. There’s also a clear-eyed look at ticketing after a first phase that sold 750,000 tickets across 135 countries, plus what to do in the current application window. Add in pricing from $40 seats (and $20 standing in Newcastle and Adelaide) to a $1,950 final ticket, and why Rugby World Cup revenues matter to World Rugby. Also in this episode: ● Chris Stanley’s journey from UK to Australia ● How Sydney 2000 shaped his event delivery mindset ● Why Rugby World Cup crowds feel different to FIFA ● Team base camps, hotels, training venues, and logistics ● Ticket ballot explained: timelines, oversubscription, and October release ● Partners, media rights, and building momentum with 500 days PLUS: What a “uniquely Australian” Rugby World Cup fan experience could look like, from stadium food and drink to fan festivals and travel between cities. RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdo SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈 Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇 https://tinyurl.com/rugbyunityquestions 👈👈 👉 Want more from Rugby Unity? Subscribe to our Substac…

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## Transcript

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