# RSPA Trusted Advisor Ep. 137: Toshiba, Popmenu Share How Vendors Can Navigate Channel and Direct Sales

Page: https://stenobird.com/podcast/rspa-trusted-advisor-20055/rspa-trusted-advisor-ep-137-toshiba-popmenu-share-how-vendors-can-navigate-channel-and-direct-sales
Text version: https://stenobird.com/podcast/rspa-trusted-advisor-20055/rspa-trusted-advisor-ep-137-toshiba-popmenu-share-how-vendors-can-navigate-channel-and-direct-sales.md
Podcast: [RSPA Trusted Advisor](https://stenobird.com/podcast/rspa-trusted-advisor-20055)
Published: 2025-06-11T18:06:08+00:00
Episode link: https://rspatrustedadvisor.podbean.com/e/rspa-trusted-advisor-ep-137-toshiba-popmenu-share-how-vendors-can-navigate-channel-and-direct-sales/
Audio file: https://mcdn.podbean.com/mf/web/ejvqae564qw5nbdm/Podcast_137_Audio_FINALatpiu.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/rspa-trusted-advisor-20055/episodes/rspa-trusted-advisor-ep-137-toshiba-popmenu-share-how-vendors-can-navigate-channel-and-direct-sales
Duration seconds: 3338

## Resource

In Episode 137 of “The Trusted Advisor,” RSPA CEO Jim Roddy discusses how vendors can appropriately manage channel and direct sales with Crystal Harrison, Vice President of Channel & Pre-Sales Solution Architects at Toshiba Global Commerce Solutions, and Tony Roy, President and Co-Founder of software provider Popmenu. Harrison and Roy share their best practice philosophies, strategies, tactics, and communication techniques to effectively work with both their internal sales teams and valued channel partners. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software providers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org. The RSPA is North America’s largest community of VARs, software providers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers member-to-member warm introductions, education, legal advice, industry advocacy, and other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/rspa-trusted-advisor-20055/episodes/rspa-trusted-advisor-ep-137-toshiba-popmenu-share-how-vendors-can-navigate-channel-and-direct-sales/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/rspa-trusted-advisor-20055/rspa-trusted-advisor-ep-137-toshiba-popmenu-share-how-vendors-can-navigate-channel-and-direct-sales.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.