# Encore: Tradition's tricky digital rebirth

Page: https://stenobird.com/podcast/round-table-china-7041106/encore-tradition-s-tricky-digital-rebirth
Text version: https://stenobird.com/podcast/round-table-china-7041106/encore-tradition-s-tricky-digital-rebirth.md
Podcast: [Round Table China](https://stenobird.com/podcast/round-table-china-7041106)
Published: 2026-05-08T06:00:00+00:00
Episode link: https://www.spreaker.com/episode/encore-tradition-s-tricky-digital-rebirth--71918946
Audio file: https://api.spreaker.com/download/episode/71918946/1178148015778.mp3
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JSON: https://stenobird.com/v1/public/podcasts/round-table-china-7041106/episodes/encore-tradition-s-tricky-digital-rebirth
Duration seconds: 1406

## Resource

Forget dusty storefronts. China's oldest brands are now crashing livestreams and racking up billions of views, making the "old-timers" cool again. But beneath the hype lies a brutal scramble for digital talent, a constant battle with the algorithm, and one lingering question about whether the magic survives when heritage chases trends. / Heart to Heart - please send your audio questions to roundtablepodcast@qq.com (17:17). On the show: Steve, Fei Fei & Yushan

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## Transcript

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