# Revolutionizing the Floral Industry with 'Farmers to Florists'

Page: https://stenobird.com/podcast/rooted-agritourism-6069338/revolutionizing-the-floral-industry-with-farmers-to-florists
Text version: https://stenobird.com/podcast/rooted-agritourism-6069338/revolutionizing-the-floral-industry-with-farmers-to-florists.md
Podcast: [Rooted Agritourism](https://stenobird.com/podcast/rooted-agritourism-6069338)
Published: 2025-12-17T22:18:02+00:00
Episode link: https://rss.com/podcasts/sunnymarymeadow/2397592
Audio file: https://content.rss.com/episodes/185131/2397592/sunnymarymeadow/2025_12_17_22_17_34_03e0568f-23af-481c-b628-1f8e4892c675.mp3
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JSON: https://stenobird.com/v1/public/podcasts/rooted-agritourism-6069338/episodes/revolutionizing-the-floral-industry-with-farmers-to-florists
Duration seconds: 951

## Resource

Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865 In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry. 00:00 Welcome and Conference Invitation 00:50 Introduction to Rooted Agritourism 01:14 Exciting Industry Announcement 02:42 The Problem in the Floral Industry 07:18 The Solution: Farmers to Florist Platform 09:18 Features of Farmers to Florist 12:59 Call to Action: Join the Webinar 15:05 Conclusion and Additional Resources

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## Transcript

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