# UTA's Daniel Landver knows what makes an influencer brand work

Page: https://stenobird.com/podcast/rooibos-cosmetics-7044902/uta-s-daniel-landver-knows-what-makes-an-influencer-brand-work
Text version: https://stenobird.com/podcast/rooibos-cosmetics-7044902/uta-s-daniel-landver-knows-what-makes-an-influencer-brand-work.md
Podcast: [Rooibos cosmetics](https://stenobird.com/podcast/rooibos-cosmetics-7044902)
Published: 2026-06-04T04:00:00+00:00
Episode link: https://www.spreaker.com/episode/uta-s-daniel-landver-knows-what-makes-an-influencer-brand-work--72335650
Audio file: https://api.spreaker.com/download/episode/72335650/digi1522872585.mp3
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Duration seconds: 1982

## Resource

Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand launches of the past decade. Think: Patrick Starrr's One/Size, Alex Cooper's Unwell (beverages), Mikayla Nogueira's POV Beauty and Alix Earle's recently launched Reale Actives, to name a few. Much has changed in the 10 years since Landver began working in the creator economy. During his conversation with co-host Sara Spruch-Feiner for the Glossy Beauty Podcast, he discusses how the creator-brand landscape has evolved since he first entered the space in 2015, what separates successful founder-creators from those who struggle and why, in an increasingly crowded market, product quality matters more than follower count.

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## Transcript

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