# How to turn a no from Ulta into a yes, even if it takes 7 years

Page: https://stenobird.com/podcast/rooibos-cosmetics-7044902/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years
Text version: https://stenobird.com/podcast/rooibos-cosmetics-7044902/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years.md
Podcast: [Rooibos cosmetics](https://stenobird.com/podcast/rooibos-cosmetics-7044902)
Published: 2026-03-19T04:00:00+00:00
Episode link: https://www.spreaker.com/episode/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years--70731143
Audio file: https://api.spreaker.com/download/episode/70731143/digi8343490390.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/rooibos-cosmetics-7044902/episodes/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years
Duration seconds: 2955

## Resource

On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloomeffects officially launched at the retailer in February, but the journey was years in the making — and included multiple rejections, a brand redesign and, perhaps most compellingly, a social post that transparently documented the whole process, including those rejections. On this episode, van Haaster candidly shares how Bloomeffects reworked its packaging and assortment to turn Ulta's no into a yes, what the brand changed to get into retail (including lowering some prices) and why Ulta was so worth fighting for for Bloomeffects.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/rooibos-cosmetics-7044902/episodes/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/rooibos-cosmetics-7044902/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.