# Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers

Page: https://stenobird.com/podcast/roofing-success-256241/why-trust-is-your-biggest-competitive-advantage-in-roofing-with-ted-sellers
Text version: https://stenobird.com/podcast/roofing-success-256241/why-trust-is-your-biggest-competitive-advantage-in-roofing-with-ted-sellers.md
Podcast: [Roofing Success](https://stenobird.com/podcast/roofing-success-256241)
Published: 2026-07-21T05:00:00+00:00
Episode link: https://www.buzzsprout.com/2187966/episodes/19507267-why-trust-is-your-biggest-competitive-advantage-in-roofing-with-ted-sellers.mp3
Audio file: https://www.buzzsprout.com/2187966/episodes/19507267-why-trust-is-your-biggest-competitive-advantage-in-roofing-with-ted-sellers.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/roofing-success-256241/episodes/why-trust-is-your-biggest-competitive-advantage-in-roofing-with-ted-sellers
Duration seconds: 3275

## Resource

Most roofing companies have a story, but Ted Sellers has built something truly different. In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right people and building a company that customers trust. We also talk about what it really means to be a ...

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/roofing-success-256241/episodes/why-trust-is-your-biggest-competitive-advantage-in-roofing-with-ted-sellers/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/roofing-success-256241/why-trust-is-your-biggest-competitive-advantage-in-roofing-with-ted-sellers.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.