# Jeff Bell & Richard Betts at Please Don't Tell | Standing Table

Page: https://stenobird.com/podcast/riskreversal-pod-1366742/jeff-bell-richard-betts-at-please-don-t-tell-standing-table
Text version: https://stenobird.com/podcast/riskreversal-pod-1366742/jeff-bell-richard-betts-at-please-don-t-tell-standing-table.md
Podcast: [RiskReversal Pod](https://stenobird.com/podcast/riskreversal-pod-1366742)
Published: 2026-07-21T08:00:00+00:00
Episode link: https://traffic.megaphone.fm/RRM7322865446.mp3
Audio file: https://traffic.megaphone.fm/RRM7322865446.mp3
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JSON: https://stenobird.com/v1/public/podcasts/riskreversal-pod-1366742/episodes/jeff-bell-richard-betts-at-please-don-t-tell-standing-table
Duration seconds: 1565

## Resource

Today we’re in the East Village, having cocktails at Please Don’t Tell - one of the most iconic cocktail bars in New York City. PDT is currently run by award-winning bartender Jeff Bell. Jeff started as a bar back in 2010, and now he owns the place. How about that? He joins us alongside Richard Betts. There are fewer than 300 Master Sommeliers in the entire world, and Richard was one of them. He’s also built some of the most distinctive brands in the industry, including Sombra Mezcal, Astral Tequila, and most recently Tequila Komos. We discuss the business of restaurants and hospitality, building a luxury tequila band, and trends in how alcohol is being consumed. Timecodes 00:00 Why Premium Brands Are Winning 00:50 Standing Table Opening 01:30 Inside PDT: New York's Iconic Speakeasy 02:47 Meet Jeff Bell & Richard Betts 03:35 How PDT Became a Global Cocktail Destination 05:29 Becoming a Master Sommelier 08:03 The Business of Restaurants & Hospitality 10:59 Building a Luxury Tequila Brand 14:04 Are Younger People Drinking Less? 16:03 The Secret to Building Authentic Brands 19:27 Social Media, Hospitality & Customer Experience 24:16 Advice for Future Entrepreneurs 25:38 Closing Thoughts — FOLLOW US Instagram: riskreversalmedia Twitter: https://x.com/riskreversal LinkedIn: riskreversalmedia #investing #stocks #stockmarket #ApexFintechSolutions Standing Table is made possible through our continued partnership with Apex Fintech Solutions. Apex Fintech Solutions provides the tools and services that enable hundreds of clients to launch, scale, and support digital investing for tens of millions of end investors. The company provides essential infrastructure and a comprehensive ecosystem of cloud-based products to enable and streamline trading, wealth management, cost basis, tax…

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## Transcript

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