# From Prince to Coachella: Creating What the World Watches Next with John Petrocelli

Page: https://stenobird.com/podcast/rise-to-lead-7731084/from-prince-to-coachella-creating-what-the-world-watches-next-with-john-petrocelli
Text version: https://stenobird.com/podcast/rise-to-lead-7731084/from-prince-to-coachella-creating-what-the-world-watches-next-with-john-petrocelli.md
Podcast: [RISE TO LEAD](https://stenobird.com/podcast/rise-to-lead-7731084)
Published: 2026-05-06T02:15:00+00:00
Episode link: https://rise-to-lead.simplecast.com/episodes/from-prince-to-coachella-creating-what-the-world-watches-next-with-john-petrocelli-R8U_BR9X
Audio file: https://pdcn.co/e/podgo.simplecastaudio.com/2b3a7366-ad1b-4f8c-91d8-87e11c9b618c/episodes/3c3c1170-976f-4c7c-8d36-40a08603e779/audio/128/default.mp3?aid=rss_feed&awCollectionId=2b3a7366-ad1b-4f8c-91d8-87e11c9b618c&awEpisodeId=3c3c1170-976f-4c7c-8d36-40a08603e779&feed=9OqHaPre
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Duration seconds: 2248

## Resource

John Petrocelli, a pioneer in livestreaming and founder of Bulldog DM, shares how he helped shape the digital media landscape by operating ahead of the curve. From collaborating with Prince on one of the first direct-to-consumer music platforms to building and scaling companies acquired by AEG, Google, and Akamai, he reveals the mindset behind spotting—and acting on—what’s next before it becomes obvious. His approach is grounded in curiosity, a willingness to step into uncharted territory, and a refusal to default to “no” when faced with new ideas. Instead, he leads by exploring what’s possible, turning uncertainty into innovation and opportunity. He takes us inside the evolution of livestreaming through major moments like Coachella and global events such as the Grammy Awards and the Academy Awards, where tech, creativity, and brands collide in real time. From Prince’s fearless approach to innovation to today’s surge in live commerce and platforms like Netflix, this episode highlights what it takes to lead without a playbook—and create experiences that scale to millions. About John Petrocelli: A pioneer of the livestream industry, John Petrocelli – based in Los Angeles – is a pioneer of the livestream industry and Founder & CEO of livestream studio Bulldog DM. He has built a career on connecting consumers to the most watched livestreams of all time. Always one to identify industry shifts early on, John collaborated with Prince to develop the first major artist direct-to-consumer digital music store. Following the acquisition of his company by AEG, John served as VP, Sales and Business Development, where he spearheaded livestreaming for Coachella, Lollapalooza, Austin City Limits, Rock In Rio, The Royal Wedding, TED Conference, the Grammys, the Oscars, and the Masters.…

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