# Why "AI Visibility" is critical for your brand with James Cadwallader, Co-Founder & CEO at Profound

Page: https://stenobird.com/podcast/riding-unicorns-venture-capital-entrepreneurship-technology-3057693/why-ai-visibility-is-critical-for-your-brand-with-james-cadwallader-co-founder-ceo-at-profound
Text version: https://stenobird.com/podcast/riding-unicorns-venture-capital-entrepreneurship-technology-3057693/why-ai-visibility-is-critical-for-your-brand-with-james-cadwallader-co-founder-ceo-at-profound.md
Podcast: [Riding Unicorns: Venture Capital | Entrepreneurship | Technology](https://stenobird.com/podcast/riding-unicorns-venture-capital-entrepreneurship-technology-3057693)
Published: 2025-12-17T07:00:00+00:00
Episode link: https://www.buzzsprout.com/1620178/episodes/18305113-why-ai-visibility-is-critical-for-your-brand-with-james-cadwallader-co-founder-ceo-at-profound.mp3
Audio file: https://www.buzzsprout.com/1620178/episodes/18305113-why-ai-visibility-is-critical-for-your-brand-with-james-cadwallader-co-founder-ceo-at-profound.mp3
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Duration seconds: 3006

## Resource

James and Hector sit down with James Cadwallader, CEO and Co Founder of Profound, to unpack how AI is reshaping the internet and what that means for every brand on the planet. James explains why large language models are not just a new interface, but a fundamental platform shift in how people retrieve information. Instead of humans clicking blue links, user agents now visit the web on our behalf, read content, and answer questions directly. Profound sits in the middle of this change, helping ...

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