# Harrison Rose, Co-Founder at GoodFit on Mapping Your Market, Modern Go To Market, and Lessons from Building Paddle

Page: https://stenobird.com/podcast/riding-unicorns-venture-capital-entrepreneurship-technology-3057693/harrison-rose-co-founder-at-goodfit-on-mapping-your-market-modern-go-to-market-and-lessons-from-building-paddle
Text version: https://stenobird.com/podcast/riding-unicorns-venture-capital-entrepreneurship-technology-3057693/harrison-rose-co-founder-at-goodfit-on-mapping-your-market-modern-go-to-market-and-lessons-from-building-paddle.md
Podcast: [Riding Unicorns: Venture Capital | Entrepreneurship | Technology](https://stenobird.com/podcast/riding-unicorns-venture-capital-entrepreneurship-technology-3057693)
Published: 2026-02-11T07:00:00+00:00
Episode link: https://www.buzzsprout.com/1620178/episodes/18553021-harrison-rose-co-founder-at-goodfit-on-mapping-your-market-modern-go-to-market-and-lessons-from-building-paddle.mp3
Audio file: https://www.buzzsprout.com/1620178/episodes/18553021-harrison-rose-co-founder-at-goodfit-on-mapping-your-market-modern-go-to-market-and-lessons-from-building-paddle.mp3
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Duration seconds: 1927

## Resource

Harrison Rose co-founded Paddle, one of the UK’s standout B2B billing and payments companies. Now he is building GoodFit, a go to market platform helping teams prioritise the right accounts, at the right time, with the right data. In this episode, Harrison breaks down a simple idea most teams still get wrong: before you buy another shiny GTM tool, make sure you are actually selling to qualified customers. He shares how Paddle approached go to market from first principles, why the “execution l...

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