# Lazy Marketing + Dissolving Shame: Escaping the "If-Then" Trap (IG LIVE Sept 29/25)

Page: https://stenobird.com/podcast/rewild-free-6279816/lazy-marketing-dissolving-shame-escaping-the-if-then-trap-ig-live-sept-29-25
Text version: https://stenobird.com/podcast/rewild-free-6279816/lazy-marketing-dissolving-shame-escaping-the-if-then-trap-ig-live-sept-29-25.md
Podcast: [REWILD + FREE](https://stenobird.com/podcast/rewild-free-6279816)
Published: 2025-10-01T19:45:00+00:00
Episode link: https://rewildandfree.captivate.fm/episode/lazy-marketing-dissolving-shame-escaping-the-if-then-trap-ig-live-sept-29-25
Audio file: https://episodes.captivate.fm/episode/5f138669-f855-43f8-8c5b-0bd36e4bbad2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/rewild-free-6279816/episodes/lazy-marketing-dissolving-shame-escaping-the-if-then-trap-ig-live-sept-29-25
Duration seconds: 1200

## Resource

I went live this week on Instagram planning to “market” my new group… and instead rambled about lazy launches, shame spirals, motherhood, if-then thinking, and why I’m DONE overcomplicating every f*ckin thinggggg! This episode is extra messy and unscripted, but maybe that’s the medicine? I touch on the following: Why the “if you just do this, then you’ll get that” narrative is so sneaky (and quite frankly, pure bullsh*t) How shame spirals keep us stuck in freeze (and what naming them does) My reframe on marketing and why I’m calling this launch “lazy” The truth about motherhood, identity, and seasons where everything feels heavy What I’m experimenting with instead of forcing strategy At the end, I share about Exhale — my 6-week support group + practice lab for heavy-hearted humans, mothers, creatives + visionaries carrying a dream of a different world… while desiring space, nuance, and nervous system nourishment to keep holding it. Exhale is a space where we slow down, name our real desires, and anchor into rhythms that actually let you keep going. 👉 We start Oct 9. Click here to learn more + join!

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## Transcript

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