# Guest Experience Can Become Your Strongest Pricing Lever ft. Jason Baxter

Page: https://stenobird.com/podcast/revlabs-by-pricelabs-7022136/guest-experience-can-become-your-strongest-pricing-lever-ft-jason-baxter
Text version: https://stenobird.com/podcast/revlabs-by-pricelabs-7022136/guest-experience-can-become-your-strongest-pricing-lever-ft-jason-baxter.md
Podcast: [RevLabs by PriceLabs](https://stenobird.com/podcast/revlabs-by-pricelabs-7022136)
Published: 2026-03-20T11:30:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/revlabs-by-pricelabs/episodes/Guest-Experience-Can-Become-Your-Strongest-Pricing-Lever-ft--Jason-Baxter-e3gnre1
Audio file: https://anchor.fm/s/f914545c/podcast/play/117222273/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-20%2F420425353-44100-2-38302d1ec3239.mp3
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JSON: https://stenobird.com/v1/public/podcasts/revlabs-by-pricelabs-7022136/episodes/guest-experience-can-become-your-strongest-pricing-lever-ft-jason-baxter
Duration seconds: 2100

## Resource

In this episode of RevLabs Pulse on RevLabs by PriceLabs , host Kyle Driskell is joined by Jason Baxter (Founder & CEO, Marketics.io) to explore how guest experience directly impacts pricing power in short-term rentals. From “guilt pricing” during high-demand events to designing intentional guest experiences that justify higher rates, this conversation goes beyond traditional revenue management thinking. Through real-world examples — including an A/B test during F1 Montreal — Jason shares how small, thoughtful upgrades to the guest experience can drive significant increases in ADR, occupancy, and repeat bookings. 🎯 In this episode, you’ll learn: How to design guest experience upfront to justify premium rates How to use event-based experiences to increase conversions The role of trust signals and listing optimization in pricing strategy How better guest experience drives repeat bookings and lifetime value 💡 Key Insight - You don’t need to lower your prices to get bookings — you need to increase perceived value before the booking happens. Whether you manage a handful of listings or hundreds of properties, this episode offers practical insights into how revenue managers can adapt. To learn more, visit https://www.pricelabs.co Thinking of giving it a try?Sign up for a free 30-day trial period at https://pricelabs.co/users/sign_up Check out our reviews on Capterra - https://www.capterra.com/p/158348/PriceLabs/

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