# Shaping expectations, losing flexibility (Majid Majzoubi et al., 2026) | FT50 SMJ

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Podcast: [Revise and Resubmit - The Mayukh Show](https://stenobird.com/podcast/revise-and-resubmit-the-mayukh-show-7034621)
Published: 2026-03-22T23:35:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/mayukh-mukhopadhyay2/episodes/Shaping-expectations--losing-flexibility-Majid-Majzoubi-et-al---2026--FT50-SMJ-e3gouta
Audio file: https://anchor.fm/s/fb564e14/podcast/play/117258602/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-21%2F420474261-44100-2-fbff07a0ddd72.m4a
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Duration seconds: 5561

## Resource

English Podcast Starts at 00:00:00 Bengali Podcast Starts at 00:39:28 Hindi Podcast Starts at 00:59:37 Danish Podcast Starts at 01:12:22 Reference Majid Majzoubi, Murray, A., & Mayew, W. J. (2026). Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools. Strategic Management Journal. https://doi.org/10.1002/smj.70068 ‌Youtube Channel ⁠https://www.youtube.com/@weekendresearcher⁠ Connect over linkedin https://www.linkedin.com/in/mayukhpsm/ Welcome to Revise and Resubmit 🎙️✨, the podcast where big ideas from serious scholarship meet the messy, fascinating drama of real life. Today, we turn to a question that sounds simple until you sit with it for a while: what happens when a CEO makes a promise? Not a casual remark. Not corporate wallpaper. A promise. A public sentence aimed at the future, spoken into the charged air of an earnings call, where investors listen for confidence, analysts listen for signals, and the market listens for reasons to believe. 📈👂 Our episode explores a striking new paper, Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools , by Majid Majzoubi, Alex Murray, and William J. Mayew, published online on 20 March 2026 in the Strategic Management Journal 🏛️, one of the most prestigious journals in management research and proudly part of the FT50 journal list. This is not just a study about talk. It is a study about the cost of saying what comes next. Using Large Language Models to examine more than 69,000 earnings-call transcripts from S&P 1500 firms between 2010 and 2022 🤖📚, the authors identify over 74,000 CEO promises and reveal something deeply human at the heart of executive communication. Promises can lift expectations. They can steady a room. They can…

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