# Bayesian Experimentation in Early-Stage Ventures (Contigiani et al. 2026) | FT50 SEJ

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Podcast: [Revise and Resubmit - The Mayukh Show](https://stenobird.com/podcast/revise-and-resubmit-the-mayukh-show-7034621)
Published: 2026-05-24T23:35:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/mayukh-mukhopadhyay2/episodes/Bayesian-Experimentation-in-Early-Stage-Ventures-Contigiani-et-al--2026--FT50-SEJ-e3jommg
Audio file: https://anchor.fm/s/fb564e14/podcast/play/120395920/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-22%2F424697434-44100-2-3e8fe9adaa661.m4a
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Duration seconds: 6067

## Resource

English Podcast Starts at 00:00:00 Bengali Podcast Starts at 00:48:48 Hindi Podcast Starts at 01:07:41 Danish Podcast Starts at 01:26:30 Reference Contigiani, A., Denoo, L., & Hablicsek, M. (2026). Toward a theory of Bayesian experimentation in early-stage ventures. Strategic Entrepreneurship Journal, 1–34. https://doi.org/10.1002/sej.70031 ‌Youtube Channel ⁠https://www.youtube.com/@weekendresearcher⁠ Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit Academy of Management PDW on Space Economy Registration Flyer https://cto.aom.org/discussion/flagship-aom-2026-pdw-space-economy-consolidating-a-research-agenda-8 🎙️📚 Welcome to Revise and Resubmit ✨ There is something strangely comforting about the myth of the entrepreneur who simply knows. The founder with perfect instincts. The visionary who walks into uncertainty and somehow comes out carrying the future in both hands. But this paper, thoughtful and quietly provocative, asks us to slow down and reconsider that story. 🤔⚡ Today, we’re diving into Toward a Theory of Bayesian Experimentation in Early-Stage Ventures by Andrea Contigiani, Lien Denoo, and Márton Hablicsek, published online on 20 May 2026 in the Strategic Entrepreneurship Journal 📖🌍 And this matters not only because the ideas are powerful, but because Strategic Entrepreneurship Journal belongs to the prestigious FT50 journal list, one of the most respected collections of academic journals in management and business research. 🎓🏆 What fascinated me about this article is its refusal to worship experimentation as some universal cure. In startup culture, we hear endless praise for testing, pivoting, iterating. But the authors ask a harder question: what if experimentation itself carries costs? 💡⚙️ Using a Bayesian framework, the paper explores wh…

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