# Why Top CROs Focus on Trends, Not Metrics with Bob Ranaldi

Page: https://stenobird.com/podcast/revenue-builders-5006014/why-top-cros-focus-on-trends-not-metrics-with-bob-ranaldi
Text version: https://stenobird.com/podcast/revenue-builders-5006014/why-top-cros-focus-on-trends-not-metrics-with-bob-ranaldi.md
Podcast: [Revenue Builders](https://stenobird.com/podcast/revenue-builders-5006014)
Published: 2026-03-29T12:00:00+00:00
Episode link: https://www.forcemanagement.com/revenue-builders-podcast
Audio file: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/0fc09820-e500-4f36-a0d9-746d91e8fb89/group-item/eafb5d5f-880b-4db7-bb4a-b4ac54a4efd0/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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JSON: https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/why-top-cros-focus-on-trends-not-metrics-with-bob-ranaldi
Duration seconds: 582

## Resource

In today’s conversation, former Chief Revenue Officer and private equity operating partner Bob Ranaldi shares why great revenue leaders focus less on static metrics and more on the trends behind them. In this segment, Bob explains why looking at a single month of pipeline or bookings can be misleading, and why CROs and CEOs need to study the progression of key metrics over time.

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## Transcript

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