# The Discipline Behind Scaling from PLG to Enterprise with Sahir Azam

Page: https://stenobird.com/podcast/revenue-builders-5006014/the-discipline-behind-scaling-from-plg-to-enterprise-with-sahir-azam
Text version: https://stenobird.com/podcast/revenue-builders-5006014/the-discipline-behind-scaling-from-plg-to-enterprise-with-sahir-azam.md
Podcast: [Revenue Builders](https://stenobird.com/podcast/revenue-builders-5006014)
Published: 2026-04-02T12:00:00+00:00
Episode link: https://www.forcemanagement.com/revenue-builders-podcast
Audio file: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/54f55765-0289-4cb7-ae72-f1109d9d7ed2/group-item/16d973c0-f3dd-4cca-a396-d4e6eb92a055/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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JSON: https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/the-discipline-behind-scaling-from-plg-to-enterprise-with-sahir-azam
Duration seconds: 4041

## Resource

High-growth companies demand constant reinvention, yet most leaders underestimate how deeply roles, go-to-market models, and buyer behavior evolve over time. This episode explores what it actually takes to adapt at that level, from navigating internal resistance to aligning product and sales with how customers truly buy, with Sahir Azam.

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## Transcript

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