# How Revenue Leaders Scale Beyond Hero Sellers with Jason Forget, CRO Behind Multiple Startup-to-Scale Journeys

Page: https://stenobird.com/podcast/revenue-builders-5006014/how-revenue-leaders-scale-beyond-hero-sellers-with-jason-forget-cro-behind-multiple-startup-to-scale-journeys
Text version: https://stenobird.com/podcast/revenue-builders-5006014/how-revenue-leaders-scale-beyond-hero-sellers-with-jason-forget-cro-behind-multiple-startup-to-scale-journeys.md
Podcast: [Revenue Builders](https://stenobird.com/podcast/revenue-builders-5006014)
Published: 2026-06-25T12:00:00+00:00
Episode link: https://www.forcemanagement.com/revenue-builders-podcast
Audio file: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/9d67f2cb-cbbc-46cf-bd59-f1283160e5a6/group-item/0349a85e-50b9-4179-a4fd-02d05944cf26/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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Duration seconds: 4047

## Resource

Jason Forget, President and CRO of Cockroach Labs, shares lessons from building revenue organizations from the earliest startup stages through large-scale growth, explaining why sales motions must continuously evolve as companies scale. The conversation explores the role of RevOps as a strategic advisor to leadership, the importance of building a strong middle class of sellers, hiring for adaptability and coachability, and creating cultures where problems surface early.

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## Transcript

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