# Store to Door: Making E-commerce Operationally Viable

Page: https://stenobird.com/podcast/rethink-retail-69003/store-to-door-making-e-commerce-operationally-viable
Text version: https://stenobird.com/podcast/rethink-retail-69003/store-to-door-making-e-commerce-operationally-viable.md
Podcast: [RETHINK RETAIL](https://stenobird.com/podcast/rethink-retail-69003)
Published: 2026-05-12T09:47:37+00:00
Episode link: https://soundcloud.com/rethink-retail/store-to-door-making-e-1
Audio file: https://feeds.soundcloud.com/stream/2319103175-rethink-retail-store-to-door-making-e-1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/rethink-retail-69003/episodes/store-to-door-making-e-commerce-operationally-viable
Duration seconds: 1523

## Resource

Retailers have spent 25 years trying to make in-store picking profitable. Most are still struggling because fulfillment is managed as an afterthought. In this episode, Top Retail Expert Vinny O'Brien sits down with Xavier Pym, Partnerships Development Manager at Vusion and Kristofer Browall, Head of Solution Sales at StrongPoint, to bridge the gap between digital strategy and operational reality. Discussion Highlights: - The Design Conflict - Direction Over Data - The Human Factor - The Connected Advantage Stop managing the store as a side project. Start building a real-time fulfillment engine.

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## Transcript

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