# Scaling Luxury: The Elizée Digital Playbook

Page: https://stenobird.com/podcast/rethink-retail-69003/scaling-luxury-the-eliz-e-digital-playbook
Text version: https://stenobird.com/podcast/rethink-retail-69003/scaling-luxury-the-eliz-e-digital-playbook.md
Podcast: [RETHINK RETAIL](https://stenobird.com/podcast/rethink-retail-69003)
Published: 2026-04-28T16:46:45+00:00
Episode link: https://soundcloud.com/rethink-retail/scaling-luxury-the-elizee
Audio file: https://feeds.soundcloud.com/stream/2310865853-rethink-retail-scaling-luxury-the-elizee.mp3
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JSON: https://stenobird.com/v1/public/podcasts/rethink-retail-69003/episodes/scaling-luxury-the-eliz-e-digital-playbook
Duration seconds: 845

## Resource

Emerging brands cannot outspend the giants. They have to out-think them. Avani Oswal, Head of Digital at Elizée, joins Marie Schwartz to share how they build trust for a high-price product in a market dominated by legacy names. THE HIGH-LEVEL INSIGHTS: - The Margin Trap: Why focusing on contribution margin is the only way to build a sustainable luxury business. - The Discovery Layer: Moving beyond SEO to win the race for Answer Engine Optimization (AEO). - Creative Velocity: Using technology to 5x your content output without losing the luxury human touch. - Double-Duty Dollars: Why the wall between "brand building" and "performance marketing" has to come down. Value isn't found in the algorithm. It is found in the connection.

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## Transcript

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