# Micro-Arbitrage: The New Retail Media Strategy

Page: https://stenobird.com/podcast/rethink-retail-69003/micro-arbitrage-the-new-retail-media-strategy
Text version: https://stenobird.com/podcast/rethink-retail-69003/micro-arbitrage-the-new-retail-media-strategy.md
Podcast: [RETHINK RETAIL](https://stenobird.com/podcast/rethink-retail-69003)
Published: 2026-04-24T16:52:48+00:00
Episode link: https://soundcloud.com/rethink-retail/micro-arbitrage-the-new-retail
Audio file: https://feeds.soundcloud.com/stream/2308643225-rethink-retail-micro-arbitrage-the-new-retail.mp3
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JSON: https://stenobird.com/v1/public/podcasts/rethink-retail-69003/episodes/micro-arbitrage-the-new-retail-media-strategy
Duration seconds: 1333

## Resource

The long waves of efficiency are over. If your brand waits 18 months to pivot, you have already lost the margin. Jason O'Toole, Head of Connected Commerce & Media at Gildan, and guest host Spencer Lian-Thornton, VP Growth & Partnership of Mindgruve, discuss why the "Fail Fast" culture is now a requirement for survival. INSIDE THE EPISODE: - The ROAS Trap: Why high returns often hide cannibalization and how Gildan focuses on incremental growth instead. - Test and Learn: Placing experimentation at the center of the operating model to find the 3% of initiatives that actually scale. - The Final Differentiator: As AI automates the grunt work of reporting, strategy becomes the only competitive moat left. Stop managing channels. Start managing the consumer footprint. Watch the full episode here.

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## Transcript

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