# Nick Fox, Google's SVP of Knowledge and Information, Live Google Marketing Live Interview

Page: https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757/nick-fox-google-s-svp-of-knowledge-and-information-live-google-marketing-live-interview
Text version: https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757/nick-fox-google-s-svp-of-knowledge-and-information-live-google-marketing-live-interview.md
Podcast: [Retailgentic | Consumer Behavior & Retail Trend](https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757)
Published: 2026-05-21T14:01:25+00:00
Episode link: https://share.transistor.fm/s/83963cf3
Audio file: https://media.transistor.fm/83963cf3/f588d8cf.mp3
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JSON: https://stenobird.com/v1/public/podcasts/retailgentic-consumer-behavior-retail-trend-7351757/episodes/nick-fox-google-s-svp-of-knowledge-and-information-live-google-marketing-live-interview
Duration seconds: 1324

## Resource

May 20th at Google Marketing Live, I was very fortunate to be able to sit down for ~20 minutes with Nick Fox, SVP of Knowledge and Information at Google. Earlier in the day he had a fireside chat with Ben Smith, Editor-in-Chief Semafor. Later that afternoon after I had time to reflect on this conversation, I had a ~20min interview with Nick. It’s not often you get to sit down with one of the top execs at a ~$5T company so I worked a lot of topics into a short time. As always, I try and approach this with you, the audience in mind. What would YOU ask? I had just completed a super tactical Agentic Commerce / UCP/Universal Checkout chat with Ashish, so for this one flipped into high-level strategic mode. In this interview we discuss: How does Nick ‘frame’ AIO/AI Mode/Gemini Will AI Mode/AIO and traditional search transition from traditional to AI Mode or will they merge, or ‘other’ down the road? Google’s had ~5 previous attempts from the Froogle era to today for ‘transactions on Google’ - why is this the moment they are getting super serious about it? Navigating the Innovator’s Dilemma Finally, managing trust at the intersection of ‘Answer engines’ and ‘AI Ads’ Timestamps: 01:45 — Scot introduces Nick Fox, Google SVP of Knowledge & Information 02:31 — “Search in the AI Era” and Google’s AI strategy 03:21 — What this interview covers: AI Mode, Gemini, ads, and commerce 04:00 — Why Google believes transactions will work this time 04:33 — The innovator’s dilemma and defending Search 05:16 — Ads, trust, and AI-generated answers 05:52 — Interview begins live from Google Marketing Live 06:23 — How Gemini is “supercharging” Google’s advertising products 06:50 — Ads inside AI Mode and agentic commerce tools 07:11 — Universal Commerce Protocol + Universal Cart 07:26 — Nick Fo…

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