# FLASH: Google Goes ALL-IN on Agentic Commerce at NRF: UCP, Gemini Checkout, Shopify and more

Page: https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757/flash-google-goes-all-in-on-agentic-commerce-at-nrf-ucp-gemini-checkout-shopify-and-more
Text version: https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757/flash-google-goes-all-in-on-agentic-commerce-at-nrf-ucp-gemini-checkout-shopify-and-more.md
Podcast: [Retailgentic | Consumer Behavior & Retail Trend](https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757)
Published: 2026-01-11T15:00:47+00:00
Episode link: https://share.transistor.fm/s/9c0b1b6f
Audio file: https://media.transistor.fm/9c0b1b6f/558f10d1.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/retailgentic-consumer-behavior-retail-trend-7351757/episodes/flash-google-goes-all-in-on-agentic-commerce-at-nrf-ucp-gemini-checkout-shopify-and-more
Duration seconds: 1963

## Resource

Today we have a special FLASH episode - no fancy intros, just the news as it's breaking at NRF.

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## Transcript

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