# How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)

Page: https://stenobird.com/podcast/retail-media-breakfast-club-7115586/how-clorox-uses-data-clean-rooms-to-unlock-powerful-personalization-ai-marketing-explained
Text version: https://stenobird.com/podcast/retail-media-breakfast-club-7115586/how-clorox-uses-data-clean-rooms-to-unlock-powerful-personalization-ai-marketing-explained.md
Podcast: [Retail Media Breakfast Club](https://stenobird.com/podcast/retail-media-breakfast-club-7115586)
Published: 2026-05-20T10:00:00+00:00
Episode link: https://share.transistor.fm/s/2d00c529
Audio file: https://media.transistor.fm/2d00c529/d37fb32e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/retail-media-breakfast-club-7115586/episodes/how-clorox-uses-data-clean-rooms-to-unlock-powerful-personalization-ai-marketing-explained
Duration seconds: 677

## Resource

In this episode, I share snippets of a recent episode of the Flywheel Commerce Collective podcast, and take you inside how Clorox has evolved its approach to data clean rooms. In short: an experimental investment just a few years ago has now become a foundational pillar of modern marketing. What’s changed? A lot. I break down how clean rooms are no longer just a “nice-to-have” piece of tech, but essential infrastructure powering personalization in a privacy-first world. I dig into real-world examples shared by Tiffany Tan, Head of eCommerce Growth Accelerator at Clorox, including how Clorox tailors messaging based on context, behavior, and intent rather than demographics. From back-to-college campaigns, to crisis-driven demand spikes, this episode explores how brands are finally getting closer to the “why” behind consumer behavior, and what that means for the future of retail media and AI-driven marketing. This episode is sponsored by Mirakl Ads Timeline [00:00] – Clorox’s early investment in clean rooms and the 2023 CES context [00:51] – Tiffany Tan’s recent insights and how the conversation has evolved [01:00] – Publicis acquires LiveRamp for $2.2B — why this validates the space [02:00] – Clean rooms reframed as a personalization enabler, not just technology [03:30] – Brita example: tailoring messaging for back-to-college moments [05:12] – Crisis scenario: lead in water and high-intent consumer behavior [08:15] – Measuring success: why personalization is cumulative over time Links & Resources Listen to Tiffany Tan's full appearance on The Commerce Collective Podcast: How Clorox is building toward 1:1, personalized marketing in a multi-retailer world Subscribe to The Commerce Collective Podcast on Apple Podcasts Follow Tiffany Tan, Head of eCommerce Growth Acceler…

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