# 418. How Hanna Andersson built a brand families trust

Page: https://stenobird.com/podcast/retail-gets-real-405002/418-how-hanna-andersson-built-a-brand-families-trust
Text version: https://stenobird.com/podcast/retail-gets-real-405002/418-how-hanna-andersson-built-a-brand-families-trust.md
Podcast: [Retail Gets Real](https://stenobird.com/podcast/retail-gets-real-405002)
Published: 2026-06-30T10:00:00+00:00
Episode link: https://retailgetsreal.com
Audio file: https://episodes.captivate.fm/episode/6857d94d-251f-470f-b54c-1d97773952cc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/retail-gets-real-405002/episodes/418-how-hanna-andersson-built-a-brand-families-trust
Duration seconds: 1529

## Resource

Hanna Andersson has spent decades building a reputation for quality children's apparel that families trust and pass down from generation to generation. Aimée Lapic, CEO of Hanna Andersson, joins Retail Gets Real to discuss how the company continues to grow while staying true to its mission of championing childhood. (00:00:00) A customer-first career in retail (00:03:51) Leadership through teamwork and authenticity (00:08:50) Designing a brand around childhood (00:11:20) Turning resale into a competitive advantage (00:15:32) Building a culture designed for working families (00:20:24) What keeps customers coming back The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Become an NRF member and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 412: How Brieane Olson is shaping the future of youth retail at Pacsun • 360: How Kendra Scott’s ‘fashion-for-philanthropy’ vision transforms communities

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## Transcript

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