# 405. The cultural forces shaping tomorrow’s consumer

Page: https://stenobird.com/podcast/retail-gets-real-405002/405-the-cultural-forces-shaping-tomorrow-s-consumer
Text version: https://stenobird.com/podcast/retail-gets-real-405002/405-the-cultural-forces-shaping-tomorrow-s-consumer.md
Podcast: [Retail Gets Real](https://stenobird.com/podcast/retail-gets-real-405002)
Published: 2026-02-10T10:00:00+00:00
Episode link: https://retailgetsreal.com
Audio file: https://episodes.captivate.fm/episode/125a077b-3377-4767-9829-f70133657bbe.mp3
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JSON: https://stenobird.com/v1/public/podcasts/retail-gets-real-405002/episodes/405-the-cultural-forces-shaping-tomorrow-s-consumer
Duration seconds: 1973

## Resource

Cassandra Napoli, head of marketing, events and culture forecasting at WGSN, returns to Retail Gets Real to explore what is changing in culture, technology and consumer behavior. Recorded live from NRF 2026: Retail’s Big Show in New York City, she discusses the evolving nature of human connection and what retailers can do to future-proof their businesses in a world shaped by uncertainty, fragmented identities and competing demands for attention. (00:00:00) When disruption reshapes the future overnight (00:04:25) How uncertainty is shaping the next consumer generation (00:07:35) Loneliness, community and the return of shared experiences (00:12:07) Why niche communities and creators are redefining influence (00:16:29) Where AI helps and where it hurts the retail experience (00:18:41) Why the next big disruption is going offline (00:23:49) How culture, entertainment and moments are driving what’s next (00:29:03) Rapid fire insights on media, habits and attention The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Become an NRF member and join the world’s largest retail trade association • Learn about our retail education platform, the NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 400: How retail navigated uncertainty and transformation in 2025 • 374: Get ahead of the future of retail

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