# 396. How iHerb is leading the trillion-dollar wellness market Page: https://stenobird.com/podcast/retail-gets-real-405002/396-how-iherb-is-leading-the-trillion-dollar-wellness-market Text version: https://stenobird.com/podcast/retail-gets-real-405002/396-how-iherb-is-leading-the-trillion-dollar-wellness-market.md Podcast: [Retail Gets Real](https://stenobird.com/podcast/retail-gets-real-405002) Published: 2025-11-12T20:49:00+00:00 Episode link: https://retailgetsreal.com/396 Audio file: https://episodes.captivate.fm/episode/ed1b35fa-1e01-42b1-97e2-c81afabf1ee3.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/retail-gets-real-405002/episodes/396-how-iherb-is-leading-the-trillion-dollar-wellness-market Duration seconds: 1224 ## Resource The wellness movement has gone global — and few companies embody that expansion better than iHerb. CEO Emun Zabihi explores how they’re transforming the way consumers access supplements and natural products worldwide. From humble beginnings in a Pasadena apartment to serving millions of customers in 180 countries, iHerb’s journey is a story of innovation, accessibility, and trust in an increasingly crowded marketplace.  (00:00:00) The rise of the trillion-dollar wellness economy (00:08:57) Trends shaping the supplement industry (00:13:25) Global reach and the fight against counterfeits (00:18:35) The future of wellness and lessons in leadership The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Website:  iherb.com • Emun Zabihi on LinkedIn:  linkedin.com/in/emun-zabihi • Get ready for  Retail’s Big Show in NYC •  Become an NRF member  and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at  nrffoundation.org • Learn about retail advocacy at  nrf.com/advocacy • Find more episodes at  retailgetsreal.com Related: •  389: Purpose-driven retail: Stories of impact from leading brands ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/retail-gets-real-405002/episodes/396-how-iherb-is-leading-the-trillion-dollar-wellness-market/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/retail-gets-real-405002/396-how-iherb-is-leading-the-trillion-dollar-wellness-market.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.