# 395. Adapting to the rise of AI shoppers

Page: https://stenobird.com/podcast/retail-gets-real-405002/395-adapting-to-the-rise-of-ai-shoppers
Text version: https://stenobird.com/podcast/retail-gets-real-405002/395-adapting-to-the-rise-of-ai-shoppers.md
Podcast: [Retail Gets Real](https://stenobird.com/podcast/retail-gets-real-405002)
Published: 2025-10-29T10:00:00+00:00
Episode link: https://retailgetsreal.com/395
Audio file: https://episodes.captivate.fm/episode/dc684d45-b65b-4cc9-9c6d-c5387ca78626.mp3
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JSON: https://stenobird.com/v1/public/podcasts/retail-gets-real-405002/episodes/395-adapting-to-the-rise-of-ai-shoppers
Duration seconds: 1403

## Resource

Artificial intelligence is reshaping every corner of the retail landscape, and a new wave of agentic AI shoppers is changing how brands must think about data, experience and customer connection. Debra Langley, partner at CAPTIS Ventures, and Greg Merrill, president at Futura Fragua unpack the rapid rise of AI shopping agents and what this evolution means for the future of retail. (00:00:00) A new era of retail innovation (00:05:02) The rise of AI shopping agents (00:10:08) Explaining AI shoppers to traditional retailers (00:17:06) The promise and peril of AI (00:20:00) Why human experience still matters The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: •  CAPTIS Ventures •  Futura Fragua • Get ready for  Retail’s Big Show in NYC •  Become an NRF member  and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at  nrffoundation.org • Learn about retail advocacy at  nrf.com/advocacy • Find more episodes at  retailgetsreal.com Related: •  381: The innovators driving the future of retail •  364: How BJ’s Wholesale Club leverages AI to serve its customers

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## Transcript

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