# Can Kroger's New Wine Shops Actually Scale? | Fast Five Shorts

Page: https://stenobird.com/podcast/retail-fast-five-6465680/can-kroger-s-new-wine-shops-actually-scale-fast-five-shorts
Text version: https://stenobird.com/podcast/retail-fast-five-6465680/can-kroger-s-new-wine-shops-actually-scale-fast-five-shorts.md
Podcast: [Retail Fast Five](https://stenobird.com/podcast/retail-fast-five-6465680)
Published: 2026-07-27T11:45:00+00:00
Episode link: https://omnitalk.blog/
Audio file: https://episodes.captivate.fm/episode/cb6dc0e2-95cb-42ac-bfbc-ed5e5145492f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/retail-fast-five-6465680/episodes/can-kroger-s-new-wine-shops-actually-scale-fast-five-shorts
Duration seconds: 373

## Resource

Kroger is introducing premium in-store Wine Shops featuring more than 130 curated wines, tasting bars, and trained wine stewards at select locations. Chris Walton is joined by Alex Brakebill and Brandon Pezely to debate whether this concept can meaningfully differentiate Kroger or if it will remain a niche pilot. They discuss grocery strategy, customer experience, localization, and why retailers should constantly be testing new ideas. ▶️ Watch the full Fast Five episode here: https://youtu.be/Jb1AcsK9Ri0

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## Transcript

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