# Build Customer Loyalty: Branding, Event Planning, and Community [RR 1088]

Page: https://stenobird.com/podcast/remarkable-results-radio-podcast-829239/build-customer-loyalty-branding-event-planning-and-community-rr-1088
Text version: https://stenobird.com/podcast/remarkable-results-radio-podcast-829239/build-customer-loyalty-branding-event-planning-and-community-rr-1088.md
Podcast: [Remarkable Results Radio Podcast](https://stenobird.com/podcast/remarkable-results-radio-podcast-829239)
Published: 2026-04-21T04:15:00+00:00
Episode link: https://remarkableresults.biz/remarkable-results-radio-podcast/e1088
Audio file: https://episodes.captivate.fm/episode/0d126c30-64f1-4a4b-8fe7-2120086983c0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/remarkable-results-radio-podcast-829239/episodes/build-customer-loyalty-branding-event-planning-and-community-rr-1088
Duration seconds: 1792

## Resource

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, Carm Capriotto talks with Lola Schmidt, co-owner of Schmidt’s Auto Care, about how shops can rise above the “ordinary” perception of auto repair through intentional event planning, meaningful community engagement, and a fully integrated branding strategy. Key Topic Points Make the Shop an Experience: Auto repair isn’t naturally exciting, so shops must create memorable, in-person experiences that bring customers into the bays and build real connections. Community Events That Matter: Hosting hands-on events, like Girl Scout badge workshops and “Tiny Tech” days, creates lasting impressions and builds trust far beyond what social media can achieve. Differentiate with Purpose: Identify what makes your shop unique (4-day workweek, curbside service, in-house specialties, team talents) and turn those into consistent marketing stories. Branding is Everything: From clean visuals and a great-smelling shop to honest, pressure-free service, every touchpoint contributes to a 360 brand experience. Elevate the Customer Experience: Replace cheap swag with thoughtful, useful gifts that customers actually value, creating a lasting emotional connection. Create Memorable First Impressions: A curated “unboxing” experience for new customers sets the tone and reinforces your brand from the very first visit. Respect the Customer’s Time: Efficiency and convenience are key drivers of loyalty; customers will travel further for a shop that consistently delivers both. Standing out in today’s automotive industry requires more than great repairs; it demands intentional experiences, clear differentiation, and a commitment to making every customer interaction memorable. Lauralee/Lola Schmidt, Schmidt Auto Ca…

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