# What Makes Loris Russier's Commercials Look So Good?

Page: https://stenobird.com/podcast/reframed-the-podcast-6956403/what-makes-loris-russier-s-commercials-look-so-good
Text version: https://stenobird.com/podcast/reframed-the-podcast-6956403/what-makes-loris-russier-s-commercials-look-so-good.md
Podcast: [Reframed The Podcast](https://stenobird.com/podcast/reframed-the-podcast-6956403)
Published: 2026-01-20T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/re-framed/episodes/What-Makes-Loris-Russiers-Commercials-Look-So-Good-e3dtf7r
Audio file: https://anchor.fm/s/f632e140/podcast/play/114260667/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-20%2F416454988-44100-2-b0148565edf72.mp3
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JSON: https://stenobird.com/v1/public/podcasts/reframed-the-podcast-6956403/episodes/what-makes-loris-russier-s-commercials-look-so-good
Duration seconds: 3542

## Resource

▶ About This Episode: In this episode of The Reframed Podcast, Dylan Hahn sits down with director Loris Russier to break down Sound Elevated, his ambitious commercial film for Bang & Olufsen celebrating 100 years of the brand. Loris walks through how the project was engineered from the ground up, from pre-cut animatics and era-specific set design to practical effects blended seamlessly with VFX. They dig into rotating floors, real grass and livestock on set, wire rigs, lighting for post, and why owning the edit changes how you direct. A precise, behind-the-scenes look at how taste, preparation, and total creative control come together at the highest level.

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## Transcript

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