# Making an Irresistible Apple Commercial with DP Morgan Spencer

Page: https://stenobird.com/podcast/reframed-the-podcast-6956403/making-an-irresistible-apple-commercial-with-dp-morgan-spencer
Text version: https://stenobird.com/podcast/reframed-the-podcast-6956403/making-an-irresistible-apple-commercial-with-dp-morgan-spencer.md
Podcast: [Reframed The Podcast](https://stenobird.com/podcast/reframed-the-podcast-6956403)
Published: 2026-02-05T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/re-framed/episodes/Making-an-Irresistible-Apple-Commercial-with-DP-Morgan-Spencer-e3eln8j
Audio file: https://anchor.fm/s/f632e140/podcast/play/115055315/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-5%2F417503121-44100-2-d52331f338911.mp3
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Duration seconds: 1998

## Resource

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Morgan Spencer joins Dylan Hahn to break down the making of a high-concept commercial built around Apple Vision Pro, Formula One, and Boss Clothing. They dive into lighting a minimal set for maximum scale, balancing CG with in-camera effects, and designing custom tools to create motion, texture, and intensity. From phantom slow-motion experiments to analog video feedback loops, this episode is a look at how intentional technical choices can turn a small shoot into something bigger.

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## Transcript

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