# How Adam Bentel “Atmosphere-Maxxed” This KFC Commercial

Page: https://stenobird.com/podcast/reframed-the-podcast-6956403/how-adam-bentel-atmosphere-maxxed-this-kfc-commercial
Text version: https://stenobird.com/podcast/reframed-the-podcast-6956403/how-adam-bentel-atmosphere-maxxed-this-kfc-commercial.md
Podcast: [Reframed The Podcast](https://stenobird.com/podcast/reframed-the-podcast-6956403)
Published: 2026-06-02T05:10:53+00:00
Episode link: https://podcasters.spotify.com/pod/show/re-framed/episodes/How-Adam-Bentel-Atmosphere-Maxxed-This-KFC-Commercial-e3k7e7o
Audio file: https://anchor.fm/s/f632e140/podcast/play/120878776/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-2%2F425339676-44100-2-dea760463e8a9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/reframed-the-podcast-6956403/episodes/how-adam-bentel-atmosphere-maxxed-this-kfc-commercial
Duration seconds: 4007

## Resource

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4o2SN1D▶ About This Episode:DP Adam Bentel joins Dylan Hahn to break down KFC’s “Eat the Rules” campaign, directed by Zee Ntuli. Adam shares how the team turned a single abandoned community center into a surreal party world using practical effects, lasers, dancers, mirrors, confetti, and a lot of experimentation. They get into collaborative scouting, shooting at 250fps on the Alexa 35, building atmosphere with practical effects, lens choices, and how giving talented people room to play led to some of the spot’s most memorable moments.

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## Transcript

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