# Changing The Weather With Light (Jackson Tisi Commercial Breakdown)

Page: https://stenobird.com/podcast/reframed-the-podcast-6956403/changing-the-weather-with-light-jackson-tisi-commercial-breakdown
Text version: https://stenobird.com/podcast/reframed-the-podcast-6956403/changing-the-weather-with-light-jackson-tisi-commercial-breakdown.md
Podcast: [Reframed The Podcast](https://stenobird.com/podcast/reframed-the-podcast-6956403)
Published: 2025-12-09T05:19:30+00:00
Episode link: https://podcasters.spotify.com/pod/show/re-framed/episodes/Changing-The-Weather-With-Light-Jackson-Tisi-Commercial-Breakdown-e3c35bm
Audio file: https://anchor.fm/s/f632e140/podcast/play/112350006/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-9%2F414023878-44100-2-213bbe9b3197c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/reframed-the-podcast-6956403/episodes/changing-the-weather-with-light-jackson-tisi-commercial-breakdown
Duration seconds: 3614

## Resource

▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s "Weather It All" - an ambitious commercial that brings blizzards, heat waves, and full-on football grit inside a studio. Jackson shares how he and DP Zoë Simone-Yi built entire sets from scratch, from a handmade bar soaked in practical rain to a miniature football field lit like a living storm system. They get into snow chemistry, set design that feels like real locations, destructive practical gags, and how a tiny miscommunication in VFX turned into one of the spot’s most iconic moments. Along the way, Jackson opens up about pitching at a high level, collaborating with editors and composers like lifelong friends, and fighting to keep the creative process as playful as it was when he started. ▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it. ▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/48r9zBx

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## Transcript

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