# 438 Fun Events = Serious Referrals: A New Way to Generate Leads Page: https://stenobird.com/podcast/referrals-podcast-728015/438-fun-events-serious-referrals-a-new-way-to-generate-leads Text version: https://stenobird.com/podcast/referrals-podcast-728015/438-fun-events-serious-referrals-a-new-way-to-generate-leads.md Podcast: [REFERRALS PODCAST](https://stenobird.com/podcast/referrals-podcast-728015) Published: 2026-05-05T09:00:21+00:00 Episode link: https://referralspodcast.libsyn.com/438-fun-events-serious-referrals-a-new-way-to-generate-leads Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/referralspodcast/326285299_438_Fun_Events_Serious_Referrals_A_New_Way_to_Generate_Leads-1368.mp3?dest-id=755365 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/referrals-podcast-728015/episodes/438-fun-events-serious-referrals-a-new-way-to-generate-leads Duration seconds: 3568 ## Resource Title: Fun Events = Serious Referrals: A New Way to Generate Leads Host: Michael J. Maher Guest: Tim Lockhart, Nancy Ward, Rebecca Zavacky Description: What if the secret to generating more leads wasn't more hustle… but more FUN? In this powerful Event Mastery wrap-up episode, Michael J. Maher sits down with Tim Lockhart, Nancy Ward, and Rebecca Zavacky to unpack how they turned simple, fun events into powerful referral-generating machines. These agents didn't rely on cold calling, online ads, or outdated sales tactics. Instead, they created experiences people actually *wanted* to attend—and the result was more conversations, deeper relationships, and a steady flow of referrals. In this episode, you'll discover how to: * Turn fun, relationship-driven events into consistent lead generation * Create buzz and referrals before your event even begins * Design experiences that naturally lead to introductions and opportunities * Follow up in a way that multiplies your results If you're ready to stop chasing leads and start attracting them through connection, community, and creativity…this episode will show you how. (7L) Referral Strategies: Events, Event Mastery Special Offer: Want to turn your next event into a referral-generating machine? Join the next Event Mastery class starting June 9, 2026 and learn the exact system these agents used to create fun events that produce serious results. Register now at EventMastery.com And if you're ready to surround yourself with a community that believes in building a business through generosity: JoinGenGen.com ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/referrals-podcast-728015/episodes/438-fun-events-serious-referrals-a-new-way-to-generate-leads/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/referrals-podcast-728015/438-fun-events-serious-referrals-a-new-way-to-generate-leads.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.