# Sweet Success: How Mars Blends Family, Values, and Growth with former Mars SVP & Head of Corporate Development Valerie Mars Page: https://stenobird.com/podcast/redefiners-4103317/sweet-success-how-mars-blends-family-values-and-growth-with-former-mars-svp-head-of-corporate-development-valerie-mars Text version: https://stenobird.com/podcast/redefiners-4103317/sweet-success-how-mars-blends-family-values-and-growth-with-former-mars-svp-head-of-corporate-development-valerie-mars.md Podcast: [Redefiners](https://stenobird.com/podcast/redefiners-4103317) Published: 2025-10-22T04:00:00+00:00 Episode link: https://www.russellreynolds.com/en/insights/podcasts/redefiners Audio file: https://pdrl.fm/74755d/audio-delivery.cohostpodcasting.com/audio/6df349ec-d648-450e-b4dc-18c7bb07e8d3/episodes/3d750218-28db-4cfd-820b-4661d523f1db/episode.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/redefiners-4103317/episodes/sweet-success-how-mars-blends-family-values-and-growth-with-former-mars-svp-head-of-corporate-development-valerie-mars Duration seconds: 2198 ## Resource How does a more than 100-year-old family-owned business continue to evolve and grow across generations to become one of the largest privately held companies in the world? On today’s Redefiners episode, Clarke and Marla are joined by Valerie Mars, former Senior Vice President & Head of Corporate Development for Mars, Incorporated, to talk about how the Mars family grew a small kitchen-table candy company into a $55 billion diversified global food and pet care enterprise.    Valerie talks about the family’s decision to bring in a non-family CEO, how the Five Principles and Mars Compass are used to guide decision-making and nurture a values-driven culture, and what they’re doing to develop the next generation of family leaders.    We’ll also hear from Anuradha Chawla , a leadership advisor in our Toronto office, who will explore when family enterprises should consider introducing non-family management.   Four things you’ll learn from this episode:   The business and cultural impact of bringing in a non-family CEO to a family-owned enterprise  The key traits that make a successful non-family CEO  Mars’ Five Principles and the Mars Compass and how they’ve helped guide the company through growth and change  How to develop future next generation leaders and how to deal with family succession tensions that may arise     If you enjoyed this episode, you might also like these Redefiners episodes:   Leading with a North Star: Former Decathlon CEO Barbara Martin Coppola's Blueprint for Bold Change   Leadership Lounge: How can family enterprise leaders stay ahead in a fast-changing world?   From Chaos to Clarity: How Bain Capital’s John Connaughton Leads Through Volatility   Leadership Lounge: The A… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/redefiners-4103317/episodes/sweet-success-how-mars-blends-family-values-and-growth-with-former-mars-svp-head-of-corporate-development-valerie-mars/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/redefiners-4103317/sweet-success-how-mars-blends-family-values-and-growth-with-former-mars-svp-head-of-corporate-development-valerie-mars.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.