# Rewriting the Playbook: How Liga MX President Mikel Arriola Is Reinventing Football in Mexico Page: https://stenobird.com/podcast/redefiners-4103317/rewriting-the-playbook-how-liga-mx-president-mikel-arriola-is-reinventing-football-in-mexico Text version: https://stenobird.com/podcast/redefiners-4103317/rewriting-the-playbook-how-liga-mx-president-mikel-arriola-is-reinventing-football-in-mexico.md Podcast: [Redefiners](https://stenobird.com/podcast/redefiners-4103317) Published: 2026-07-01T04:00:00+00:00 Episode link: https://www.russellreynolds.com/en/insights/podcasts/redefiners Audio file: https://pdrl.fm/74755d/audio-delivery.cohostpodcasting.com/audio/6df349ec-d648-450e-b4dc-18c7bb07e8d3/episodes/43b68d15-373d-4d14-aa23-92a3d88525fe/episode.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/redefiners-4103317/episodes/rewriting-the-playbook-how-liga-mx-president-mikel-arriola-is-reinventing-football-in-mexico Duration seconds: 1777 ## Resource World Cup madness has taken over the world. And while you’re screaming “Allez les Bleus!”, “Vamos Vamos Argentina!”, “I Believe That We Will Win!”, “It’s coming home!”, “Vamos Nippon!”, “¡Cielito Lindo”, "Olé, Olé, Olé!" or any other team chant at the World Cup, there are thousands of people who have been planning and sweating the details so that you can watch the games and cheer your team to victory. Today, we’ll speak with someone who is leading that team in Mexico, as Marla and Tomas sit down with the Commissioner and President of the Mexican Football Federation Mikel Arriola. Mikel shares how he regrouped after a setback running for political office to step into the top role at Liga MX . He digs into how he aligned his team to execute an audacious World Cup strategy across three host cities in Mexico, guiding the organization through the complexity, politics, and stakeholder demands of both Liga MX and FIFA. And he discusses how technology and AI are redefining sports. We’ll also hear from Navio Kwok, a leadership specialist at Russell Reynolds Associates, who will share his perspective on whether the lessons learned in professional sport can help explain why so many athletes go on to become successful leaders. Four things you’ll learn from this episode:  How to align your leadership team and navigate complexity, politics, and stakeholder demands to execute an audacious strategy How to regroup and move forward after a setback How to manage competing priorities and conflicts to drive decisions Ideas on building the culture and skills needed for technology and AI transformation If you enjoyed this episode, you might also like these Redefiners episodes: The Business of Football with Los Angeles Rams COO Kevin Demoff Leadership Lounge: Why Decision-Making Is Becom… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/redefiners-4103317/episodes/rewriting-the-playbook-how-liga-mx-president-mikel-arriola-is-reinventing-football-in-mexico/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/redefiners-4103317/rewriting-the-playbook-how-liga-mx-president-mikel-arriola-is-reinventing-football-in-mexico.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.