# CBD Business Strategy: Relationships, Compliance, and Retention

Page: https://stenobird.com/podcast/real-money-talks-983339/cbd-business-strategy-relationships-compliance-and-retention
Text version: https://stenobird.com/podcast/real-money-talks-983339/cbd-business-strategy-relationships-compliance-and-retention.md
Podcast: [Real Money Talks](https://stenobird.com/podcast/real-money-talks-983339)
Published: 2026-01-16T10:00:00+00:00
Episode link: https://integratedwealthsystems.com/podcast/
Audio file: https://episodes.captivate.fm/episode/d1b13a23-5360-493d-be34-dba88617ce42.mp3
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JSON: https://stenobird.com/v1/public/podcasts/real-money-talks-983339/episodes/cbd-business-strategy-relationships-compliance-and-retention
Duration seconds: 1675

## Resource

Today I sit down with J Bird, founder of Cross Country Wellness, to unpack the real-world CBD business strategy behind building a premium product line and surviving in a crowded hemp market. He shares the personal story that led him into the industry, losing his father to an accidental overdose, and how that pain became purpose: creating a holistic alternative that people could trust. Loral's Takeaways: Introduction and Background of J Bird (00:04) J Bird's Entry into the CBD Industry (02:52) Development of J Bird's Product Line (03:47) Marketing and Customer Retention Strategies (08:10) Challenges and Strategies in the CBD Industry (11:06) Customer Loyalty and Product Quality (15:20) Retail Strategy and Shelf Space (20:23) Top Symptoms Addressed by Jay Bird's Products (23:13) Meet J Bird: Jordan Bergsrud is the embodiment of being, “immersed in the industry.” It has been a journey with a purpose and passion for Jordan. Or as everyone calls him, J Bird. He was born and raised in Memphis, Tennessee where he witnessed firsthand the effects of opioids after his father was in a car accident in 2015 and then lost his life to an opioid overdose 6 months later. Jordan took a very difficult situation and made it his passion. “I realized the impact and benefits of cannabis and CBD and wanted to dedicate my time and knowledge to helping others realize the benefits of this plant.” “I wanted to be the difference people want to see in the world, by providing the best possible products I could find.” Jordan’s high energy and passion was rewarded this year as he was named the 2020 Las Vegas Cannabis Activist of the year. In a town of bright lights, no sleep and big names, there are none bigger and more real than J Bird. He is the face of Cross Country Wellness. Connect With J Bird: I…

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## Transcript

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